Harry and Cas have known each other for over 15 years. In September 2025 they decided to team up and build an affordable menswear brand: Monarch Jewellery London Ltd. The aim was to build a brand that provides their customer base with high-quality jewellery and watches with premium packaging that they both find stylish and suitable for today's fashion trends.
Harry's background is in high-end jewellery manufacturing. He has been working in London's Hatton Garden for 8 years - the jewellery epicentre of London. Just over 5 years ago Harry started his own bespoke jewellery company, under the name Harrison Beasant. When setting up Monarch London, Harry used aspects of the same high-end manufacturing companies that he uses with his bespoke brand. This was to ensure that even though Monarch is an affordable brand, the products still remain of a respectable quality.
Cas' background is in marketing, working with small and large companies in an agency. He studied marketing for 5 years at university, including a masters in Corporate Brand Management. When Cas started working on Monarch with Harry - it was clear that Cas' strengths were to push the brand on social media and create content to catch Monarch's target market along with clear business strategy.
Our goal is design and manufacture affordable menswear jewellery that exceed our customer base's expectation. The products are not only being manufactured in semi-precious materials from high-quality manufacturers but they come in packing designed for a premium experience.
Monarch Jewellery London started with two friends who have known eachother for 15 years and felt there was a gap in the market for an new and updated affordable meswear jewellery brand.
Harry and Cas both want to keep pushing the brand by slowly releasing more and more products that appeal to every type of man. Including another style of watch, thinner and larger style chains and eventually rings and other types of male jewellery.
Our products are manufactured by trusted suppliers in the in the UK and also China. The chains and bracelets and produced in the UK and our watches are manufactured in China.